Hi I’m Eric — A creative director who works at the intersection of brand, motion, product, and storytelling—helping organizations clarify who they are and how they show up in the world. Over the past two decades, I’ve led creative teams and partnered closely with executives to translate complex ideas into work that feels intentional, human, and memorable.
My background is rooted in video and motion design, but my approach is system-level. I think in terms of narrative, identity, and experience—whether that means shaping a brand film, directing a product launch, designing an event ecosystem, or defining how a platform communicates with its users. I’m especially drawn to moments of growth and change, where clarity and creative leadership matter most.
At my best, I bring focus to ambiguity. I align teams around a shared vision, balance craft with strategy, and push for work that resonates emotionally while still doing real business work. The goal is always the same: create meaning, build trust, and make complex things feel clear and alive.